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Celebrating Nowruz: Understanding the Festivities and Food Traditions

by B SH 19 Dec 2023


Nowruz, the Persian New Year, marks the arrival of spring and is celebrated with a rich tapestry of customs and traditions. This ancient festival, rooted in Zoroastrianism, is not just a time of joy and renewal but also a culinary celebration that brings families together. In this blog, we will explore the enchanting world of Nowruz, focusing on its history, the symbolism of its traditions, and, most importantly, the delightful array of foods that are central to its celebration. For those looking to indulge in Nowruz delicacies, BiBi Food offers a delightful collection of sweets and desserts perfect for the occasion.

The Historical Significance of Nowruz:

Nowruz, meaning 'new day' in Persian, is celebrated on the vernal equinox, typically falling on March 21st. Its origins can be traced back over 3,000 years to ancient Persia. Today, it is celebrated by millions across the world, particularly in Iran and the regions influenced by Persian culture.

Haft-Seen: The Traditional Nowruz Table Setting:

Central to Nowruz celebrations is the Haft-Seen, a traditional table setting that includes seven items starting with the letter 'S' in the Persian language. Each item symbolizes a different hope for the new year, including health, prosperity, and love. Common items on the Haft-Seen table include Sabzeh (sprouted wheat grass), symbolizing rebirth, and Samanu (sweet pudding), representing affluence.

Nowruz Culinary Delights:

Food plays a significant role in Nowruz celebrations. Families come together to share traditional dishes that are deeply rooted in Persian culture:

  • Sabzi Polo ba Mahi: A dish of herbed rice served with fish, symbolizing life.
  • Kuku Sabzi: A herb frittata representing the colors and fragrance of spring.
  • Dolmeh Barg: Grape leaves stuffed with a mixture of rice, meat, and herbs, symbolizing freshness and joy.

Sweets and Desserts for Nowruz:

Nowruz is also a time for sweet indulgences, with various traditional pastries and desserts. These sweets are not just delicious; they're a gesture of goodwill and celebration:

  • Baklava: Layers of pastry filled with nuts and sweetened with honey or syrup.
  • Noghl: Sugar-coated almonds often enjoyed as a snack or with tea.
  • Ghotab: A deep-fried pastry filled with nuts and flavored with cardamom. For a taste of these delightful sweets, explore BiBi Food’s collection of Nowruz sweets and desserts.

Nowruz and the Spirit of Renewal:

Nowruz is more than a celebration of the New Year; it’s a time for renewal and cleansing. It's common for people to spring clean their homes and buy new clothes, signifying a fresh start. The festival also includes the tradition of Chaharshanbe Suri, a fire-jumping festival on the last Wednesday before Nowruz, symbolizing the triumph of light and goodness.

An assortment of BiBi Food’s Nowruz sweets and desserts, featuring colorful Baklava, sugar-coated almonds, and traditional Ghotab, arranged beautifully for the Persian New Year celebration.

Celebrating Nowruz Today:

In modern times, Nowruz has evolved but still retains its traditional essence. It's a time for visiting family and friends, exchanging gifts, and partaking in communal festivities. Nowruz parades and public celebrations can be seen in cities with significant Persian populations, showcasing the rich cultural heritage of this ancient festival.


Nowruz is a festival that beautifully interweaves cultural heritage with the joy of gastronomy. It’s a testament to the enduring legacy of Persian culture and its influence on the world. As we celebrate Nowruz, we embrace not only a new year but also the rich traditions that come with it. Join in the celebrations with BiBi Food’s selection of sweets and desserts, perfect for bringing sweetness to your Nowruz festivities.

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